When I first started working as an educational consultant, the school I was stationed at had just started to transition to a STEAM school, which meant they had to pick a theme. When they picked a new theme, they realized that not only did they not really have a logo, but they had almost no marketing materials at all, let alone materials that displayed the new direction of the school. After a few people noticed that I enjoyed making posters, they asked me to design a new school logo and some promotional materials. The materials below were used for about a year and a half, until the school was awarded a magnet grant that resulted in another round of rebranding for the school.
The new logo for Rosebank STEAM School. I chose a blocky, serif font that was somewhat reminiscent of typewriters, as the school is an older neighborhood school with deep roots; but just like how the school had recently had a multi-million dollar renovation, this font looks modernly updated from the classic typewriter. I chose the basic molecule structure to obviously represent the biological sciences, but it more subtly represents the close-knit family that the school has cultivated that is reaching out into the community as it evolves into something new.
Along with a new logo, I was asked to create three, six-foot tall banners that could be placed next to or near each other at school enrollment fairs and school functions. Using the hexagon shape throughout the designs reflects the logo but also the interconnectedness of the community, our students, and our curriculum.
The Carl Sagan quote is one that can be found on the back of school shirts, in long print along a school hallway, and on school posters. It is a quote that the school tries to embody, so it was important to have this quote displayed.
The red banner was meant to go in the middle of the three or be the only stand-alone, which is why it is the only banner to have the school logo.
Another Carl Sagan quote with similar styling to bring the three banners together.
The final design is the cover for the school year book, carrying a single-color version of the school logo but using the colors from the original molecule behind each of the images.
